The Trade Desk: Costs Associated With Exit Or Disposal Activities

Item 2.05 Costs Associated with Exit or Disposal Activities. On September 3, 2026, The Trade Desk, Inc. (the “Company”) announced a plan to implement an organizational realignment as part of a company-wide effort to align resources with the Company’s highest-priority growth opportunities, improve operational effectiveness and build a more focused, agile and scalable organization positioned for long-term growth. The plan includes the elimination of positions and decreasing the Company’s total workforce by approximately 15% and will be substantially completed during the third quarter of 2026. The Company estimates that it will incur cash restructuring and related charges of approximately $39 million to $51 million related to employee severance and benefits costs, partially offset by a reversal of approximately $4 million to $5 million related to stock-based compensation. It expects to recognize the accrual for these charges in the third quarter of 2026. The Company may incur other charges or cash expenditures not currently contemplated due to unanticipated events that may occur as a result of or in connection with the implementation of the Company’s plan. The Company will file an amended Current Report on Form 8-K if amounts differ materially from these estimates. Forward-Looking Statements This Current Report on Form 8-K contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the Company’s estimates and expectations in connection with the reduction in force. Any forward-looking statements contained in this Current Report on Form 8-K are based upon the Company’s historical performance and its current plans, estimates and expectations, and are not a representation that such plans, estimates or expectations will be achieved. These forward-looking statements represent the Company’s expectations as of the date of this Current Report on Form 8-K, and involve risks, uncertainties and assumptions. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company, including the difficulty of effectively managing the Company’s business and the size of its workforce, adverse legal, reputational and financial effects, and potential operational disruptions, along with the risks and uncertainties disclosed in the Company’s reports filed from time to time with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. The Company does not intend to update any forward-looking statement contained in this Current Report on Form 8-K to reflect events or circumstances arising after the date hereof. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. THE TRADE DESK, INC. Date: September 4, 2026 By: /s/ Jay R. Grant Jay R. Grant Chief Legal Officer

The Trade Desk: Costs Associated With Exit Or Disposal Activities

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