H.I.G. Capital Announces Sale of Investment in The Bluebird Group

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with $75 billion of capital under management, is pleased to announce the sale of its minority stake in The Bluebird Group ("Bluebird" or the "Company"), a premier data and analytics-driven omnichannel commerce services partner, in conjunction with a recapitalization of the Company by Bluebird's founders and Bertram Capital. Terms of the transaction were not disclosed.Headquartered in Minneapolis, Minnesota, Bluebird helps consumer brands accelerate growth across critical commerce channels. Through its integrated suite of omnichannel sales management, marketplaces, retail media, social commerce, creative, and proprietary data and analytics solutions, Bluebird enables brands to navigate the complexity of modern commerce.Since H.I.G.'s investment in 2021, Bluebird has significantly expanded its capabilities through strategic acquisitions and investment in technology and analytics. Today, the Company serves leading consumer brands across more than 20 commerce and media channels.Jason Kapsner, Chief Executive Officer and Co-Founder of Bluebird, said, "The last five years have been a transformative period in Bluebird's history. We are grateful for H.I.G.'s support as we strengthened our position as a trusted partner to both brands and retailers, and we look forward to building on this foundation with Bertram."Andrey Vakhovskiy, Managing Director at H.I.G., said, "When we invested in Bluebird in 2021, we saw an opportunity to support an entrepreneurial team serving an increasingly complex and rapidly evolving commerce ecosystem. We are proud of what Jason and the entire Bluebird team have accomplished and believe Bluebird is well positioned for continued success."Canaccord Genuity served as exclusive financial advisor to H.I.G. and Bluebird. Paul Hastings LLP represented H.I.G. and the Company as legal counsel in connection with the transaction.

H.I.G. Capital Announces Sale of Investment in The Bluebird Group

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